WITH A FATHER OPTICIAN AND A MOTHER DESIGNER, EYEWEAR WAS OBVIOUSLY DESTINED FOR FRENCH DESIGNER THIERRY LASRY … LAUNCHED IN LATE 2006, THE SELF ENTITLED BRAND IS BASED ON THE CONCEPT OF "FUTURISTIC VINTAGE". THIERRY GETS HIS INSPIRATIONS FROM VINTAGE DESIGNS AND MATERIALS BUT INCORPORATE AN UPDATED MODERN AND AVANT-GARDISTE TOUCH TO THOSE. ENTIRELY HAND-MADE IN FRANCE WITH THE BEST CRAFTSMANSHIP TECHNIQUES AND TRADITIONNAL KNOW-HOW, THE SUNGLASSES ONLY USE ACETATES COMING FROM THE OLD ITALIAN HOUSE MAZZUCCHELLI
NO OVER-SIZED LOGOS APPEAR ON THE TEMPLES : CREATIVITY AND QUALITY SERVE THE TRADEMARK OF THE BRAND. THE BRAND STYLE EXTENDS TO THE FRAMES NAMES SINCE THEY ALL END UP WITH A « Y », MIMICKING HIS NAME AND LAST NAME ... LEADING TO TRICKY NAMES SUCH AS « PIMPY », « VULGARY », « PORNY », « EXHIBY », "ATTRACTY », « HOOKY » OR « OBSESSY » …
