In 2006, renowned French fashion editor Tamara Taichman wanted a unique bag to see her through fashion weeks in Paris, New York and Milan: it had to be chic, elegant and practical. Tamara sketched the design and asked her husband, Nicolas Berdugo, then Marketing Director at a prestigious leather goods brand, to make her a prototype according to these specifications. The Zelig tote was born, a bag recognizable by its paper-clip-shaped closure and its Parisian-chic style.
Following the huge success that the Zelig bag met - being picked up by high-end retailers, as well as trendsetters and celebrities (Sienna Miller, Scarlett Johansson, Kirsten Dunst, Cameron Diaz, Sarah Jessica Parker to name a few) - Tamara and Nicolas launched the brand under the name Tila March: ‘TILA’ as a cross between their first names, and ‘March’, the month in which they met.
